QR codes, we have just skimmed the surface..

Hello all, i came across an interesting article after remembering something keith said a few weeks ago in the lecture about the possibilities of QR codes in sport...

I was not overly-familiar with the technology nor have i ever used it myself although i do understand the concept, but this article really put the potential of this technology into perspective for me.
Sporting organisations like the NBA are already using QR codes with amazing successes, the article goes on to state that  "During the All-Star game last season, QR codes were put on screens all around the arena. When someone scanned the code, a coupon was sent to his or her phone for a free gift from the team shop. Over 10% of attendees scanned the code and the supply of free gifts was exhausted"
now 10% may not seem like an overwhelmingly successful figure but we are talking about a stadium full of 100,000 people who are actively using this technology to connect with the sporting brand, the potential for QR codes goes way further than just advertising, universities, schools, sporting clubs could use QR technology to easily share important information to those who seek it.

Please have a read of this article if your curious

http://www.sporttechie.com/2012/11/27/qr-codes-5-reasons-why-sports-brands-should-use-them/

Thanks for reading 
Sam

Image retrieved from: http://www.flickr.com/photos/rybolov/4272243153/